OKR Examples
OKR Examples for Product Teams
Sample OKRs along with relevant discussions, organised by function
Product
As an emerging discipline, product management is in a better place to adopt known ways to measure performance of product management effectiveness. This page lists down a handful of such product OKR examples that can be scaled up or down depending on the organization’s size and OKR process maturity.
Company Level OKRs
Objectives | Key Results | Observations |
---|---|---|
Launch a blockbuster product by end of FY 2017-18 |
| The objective would be good for a small company that has only one product that it offers to the market. On the other hand, if it’s a large company with many verticals, “Launch a blockbuster product” becomes a vague term. It becomes difficult to determine exactly which vertical would the product belong to and what would be the plan of action to go about achieving this objective. In this case, we can modify the objective and make it more comprehensive such as, “Launch a blockbuster goals management product by end of FY 2017-18.” |
Team level OKRs
Objectives | Key Results | Observations |
---|---|---|
Create new user interface for product |
| “Identify problems with current user interface” is a task. A sensible KR would be, “55% users reported problems with current user interface in previous quarter’s customer feedback.” This KR makes it easy for the team to identify the more common problems with current interface and take steps to avoid those while creating the new user interface. |
Ideate and create new features for product by Q2 FY 2017-18 |
| |
Upgrade product and enable it to take on competitors’ products |
| |
Increase the efficiency of bookkeeping process |
|
Individual level OKRs
Objectives | Key Results | Observations |
---|---|---|
Identify problems with current user interface by Q2 2017-18 |
| While the fourth KR is perfectly okay for self development, the first three need to have more details. These could be better written as:
|
Increase performance of product by Q4 FY 2017-18 |
|