Performance Reviews

300+ Key performance indicators (KPI) sorted according to functions

By admin_upraise on January 1, 2019

In the past we have helped you manage performance reviews with 450+ handy performance review phrases sorted by functions. In this article, we will provide you with an extensive list of Key Performance Indicators (KPIs) organised by function. You can just pick the ones that are applicable in your use case & refine them further.

If you are practicing the objectives and key results methodology, take a look at OKR examples.

Pro-tip: One can easily tie back KPIs & OKRs for a more robust, hybrid goal setting approach.

This article is aimed at providing you with a list of standard KPIs, sorted by functions/departments.

Marketing Key Performance Indicators:

Sr. no	KPI
1	Cost per lead
2	Cost per converted lead
3	Number of leads generated
4	Contacts contacted effectively
5	Marketing spend per customer/lead
6	Brand awareness index
7	Customer engagement
8	Marketing Qualified Leads (MQLs)
9	Sales Qualified Leads (SQLs)
10	Customer acquisition cost
11	Customer retention
12	Customer attrition
13	Customer Lifetime value (CLV)
14	Engagement on website/social channels
15	Effectiveness of content
16	Most viewed and Least viewed content
17	Increase in social shares
18	Search engines ranking
19	Increase in blog/newsletter subscribers
20	Number of followers increased/decreased
21	Number of likes/tweets
22	Delivery rate
23	Open rate
24	Click rate
25	Bounce rate
26	Average time on website
27	Keyword performance
28	Number of CTA clicked
29	Unsubscribe rate
30	Unique number of visitors
31	New vs Returning visitors
32	Traffic source
33	Demographics of visitors
34	Revenue generation capability
35	Return on Investment

Engineering Key Performance Indicators:

Sr. no	KPI
1	On-time delivery of projects
2	Average number of days per project
3	Average number of engineers per project
4	Average time per engineer per project
5	Average cost of projects
6	Average cost per employee
7	Actual cost of project
8	Number of defects per project
9	Number of errors per engineer
10	Number of error-free projects
11	Planned Value Project
12	Average training time per employee
13	Average training cost per employee
14	Effectiveness of training on projects
15	Customer satisfaction index
16	Revenue generated per employee
17	New clients acquired
18	Number of sprints completed
19	Average number of hotfixes
20	Response time of engineers
21	Average number of delays per project
22	Additional days beyond budgeted estimate
23	Average cycle time
24	Number of bugs per project
25	Number of bugs per engineer
26	Average WIP in a quarter
27	Cost performance index
28	Missed milestones/deadlines
29	Schedule variance
30	Schedule performance index
31	Return on investment
32	Compliance adherence
33	Fault slip through (Quality)
34	TR closure rate
35	Cost per TR

Sales Key Performance Indicators:

Sr. no	KPI
1	Number of prospects identified
2	Number of qualified prospects
3	Actual sales calls in a day/week
4	Average number of interactions before closure
5	Average time per prospect
6	Number of sales closed
7	Average sales cycle time
8	Revenue per salesperson
9	Revenue per sales
10	Department/team sales
11	Sales according to new product/service launch
12	Opportunity cost
13	Value of lost sales
14	Sales quota per duration (week/month/quarter)
15	Fully qualified leads
16	Percentage of salespersons fulfilling allotted quota
17	Gross margin per product/service
18	Net margin per product/service
19	Gross margin per salesperson
20	Net margin per salesperson
21	Customer satisfaction ratio
22	Customer complaint ratio
23	Percentage of online channel for sales
24	Overall time required
25	Average purchase value
26	Performance of product
27	Average new deal size
28	Average new deal time required
29	Monthly recurring revenue
30	Sell through rate
31	Retention rate
32	Churn rates
33	Number of monthly on-boarding
34	Sales by region
35	Baseline sales

Customer Support Key Performance Indicators:

Sr. no	KPI
1	Total number of calls answered
2	Total number of queries resolved
3	Total number of complaints
4	Average resolution call time
5	Average per minute cost of call
6	Average availability rate
7	Average number of complaints per representative
8	Average number of inbound calls in a day/week/month
9	Percentage of queries resolved withing pre-established time
10	Total time spent on calls in a day/week/month
11	Average inbound talk time of representatives
12	Inbound calls handled in a day
13	Inbound calls handled by a representative in a day
14	Inbound calls missed by a representative in a day
15	Average backlog of calls
16	Average backlog of emails
17	Number of emails replied to in a day
18	Unresolved email queries in a day
19	Average rating of customer feedback
20	Percentage of customer feedback within pre-established standard
21	Actual on-ground technician support availed
22	Cost of on-ground technician per request
23	Number of queries handled by on-ground technician
24	Percentage of issues resolved against issues handled by on-ground technician
25	CSR (customer service representative) occupancy
26	Time from inquiry/complaint to response
27	Time to resolve complaints
28	Number of complaints missed on first contact
29	Customer satisfaction with service
30	Overdue complaint/service requests
31	Customer retention rate
32	Customer satisfaction score
33	Employee engagement level
34	First response time
35	Customer support cost vs Revenue

Human Resources Key Performance Indicators:

Sr. no.	KPI
1	Net promoter score
2	Return on investment
3	Employee productivity ratio
4	Number of FTE
5	Number of contractors
6	Average retention rate
7	Average attrition rate
8	Average cost per hire
9	Average time to fill a position
10	Average cost to fulfill a position
11	Average training cost of new hire
12	Average effectiveness of training
13	Percentage of lateral transfers against new hires
14	Rate of internal transfers/promotions to fulfill a position
15	Average number of training hours
16	Average cost of training per department
17	Average salary in each department
18	Average retirement age
19	Average number of leaves per employee
20	Cost of benefits provided
21	Average time to process payroll
22	Accuracy of payroll process
23	Ethnic diversity rate
24	Gender ratio
25	Total headcount
26	Recruiter to open requisitions ratio
27	Applications received per vacancy
28	Salary competitiveness ratio
29	Employee satisfaction index
30	Job offer acceptance rate
31	Signing bonus expense
32	Percentage of vacation/leaves availed
33	Employee engagement index
34	Benefits cost per employee
35	Benefits satisfaction rate

Finance Key Performance Indicators:

Sr. no.	KPI
1	Net profit margin
2	Return on investment
3	Gross profit margin
4	Working capital
5	Return on equity
6	Debt to equity ratio
7	Accounts payable turnover
8	Accounts receivable turnover
9	Budget variance
10	Expense management
11	Budget creation cycle time
12	Number of budget iterations
13	Vendor expense management
14	Payment error rate
15	Inventory turnover
16	Internal audit cycle time
17	Capital expenditures
18	Amount due per vendor/customer/contractor
19	Cost of goods sold
20	Cash dividends paid
21	Fixed costs
22	Net present value
23	Sales growth ratio
24	Direct costs
25	Net cash flow
26	EVA – Economic value added
27	Liquidity ratio
28	Interest cover
29	Return on equity
30	Profit and loss report
31	Contribution margin
32	Income and expenses
33	Quick ratio
34	Transactions error rate
35	Current ratio

Operations Key Performance Indicators:

Sr. no.	KPI
1	Accuracy of policy, planning and strategy decisions
2	Providing timely assistance to HR department
3	Budgeting accuracy
4	Reporting accuracy
5	Planning accuracy
6	Auditing accuracy
7	Setting short and long term goals
8	Effectiveness of communication within all teams
9	Effectiveness of operational policies and procedures
10	Adherence to operational policies and procedures
11	Defining company culture
12	Employee engagement levels
13	Timely and accurate identification of problems
14	Timely and accurate identification of opportunities
15	Analysis of job expectation understanding
16	Storage requirement assessment
17	Safety standards at work environment
18	Adherence to legal regulations and compliance
19	Accuracy of labour budget expectations
20	Ratio of employees, salary, hours to revenue
21	Return on investment
22	Incident free workplace
23	Accurate tracking of vendor pricing and delivery
24	Inventory assessment
25	Inventory to sales ratio
26	Supplier on time delivery
27	Inventory carrying cost
28	Inventory turnover ratio
29	Slow moving stock
30	Perfect order delivery rate
31	Out of stock items percentage
32	Order status
33	Units per transaction
34	Back order rate
35	Accuracy of inventory

Product Design Key Performance Indicators:

Sr. no	KPI
1	Average time from idea to finished product stage
2	Average cost of project from inception to final product stage
3	Market potential analysis
4	Percentage of revenue generated by new products
5	Percentage of revenue generated by old products
6	Ratio of revenue generated by old products vs new products
7	Average number of product quality analysis
8	Average number of defects detected post launch
9	Time required for testing product
10	Product quality management
11	Efficiency of production process
12	Cost of product packaging
13	Percentage of product damage
14	Percentage of defective units or large number of bugs
15	Number of prototypes/trials before product finalization
16	Lead time
17	Average velocity of team
18	Average application crash rate
19	Number of endpoint incidents
20	Average number of effective test cases
21	Time-sheet submitting
22	Average test cases productivity
23	Percentage of accepted defects
24	Bug find rate
25	Code churn rate
26	Workload efficiency rate
27	Average mentoring time
28	Rate of communication
29	Overall tasks efficiency
30	Review efficiency
31	Release burn-down chart
32	True test coverage
33	Throughput rate
34	Number of escaped defects
35	Rate of defect removal efficiency

Research and Development Key Performance Indicators:

Sr. no.	KPI
1	On-time delivery of weekly cost center reports
2	Adherence to cost estimates
3	Adherence to project deadlines
4	Growth of future pipeline
5	Budget accountability
6	Improvement in process cycle time
7	Average process overdue time
8	Average task completion time
9	Average downtime
10	Average availability of resources
11	Prototype ratings
12	Cycle time from request to delivery
13	Average process errors
14	Average manual errors
15	Average lag between problem identification and problem resolution
16	Number of resources for problem resolution
17	Average adherence/deviation from budget estimations
18	Average number of pending actions against SLA reviews
19	Adherence to company processes
20	Adherence to industry standards
21	Continuous improvement to R&D processes
22	Implementation of best industry practices
23	Average competency, skill and knowledge levels
24	Number of projects completed successfully within 1 month/quarter
25	Budget accuracy
26	Average task cycle time
27	Customer value created
28	New ideas introduced
29	Ideas patented
30	New ideas implemented

If your company follows KPIs, these examples can be helpful to establish the basics. And if you are a fan of OKRs, you can refer to the link shared at the top for examples sorted according to different functions in the organization.

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